Jakub Olizarowicz

Work in progress

The site is under construction.

Evidence before infrastructure

The evidence funnel

Investment increases only when the evidence gets stronger.

  1. Opportunity scan

    Is there a problem worth investigating?

    01

  2. Desk research

    What do existing evidence and alternatives tell us?

    02

  3. Customer interviews

    Is the problem real, frequent and painful?

    03

  4. Paper model

    Can the proposition work on paper?

    04

  5. Smoke test

    Will the target audience take meaningful action?

    05

  6. Narrow MVP

    Does the smallest solution deliver repeatable value?

    06

  7. Scale build

    Build properly once demand and value are evidenced.

    07